Advertising materials must be quickly perceived, furthermore, they must be caught by target audience.

We recommend you to give image packages: Goods  Image Trademark  Slogan.

Posters production:
Printing material must pass through the light of fluorescent bulbs with the capacity of 30 Vt and evenly distribute it. Bulbs inside an advertising construction must be located 110 mms away from advertising carriers (the posters). It is recommended to use special film like backlit for translucent light. The materiel thickness must not exceed 150 mic. The printing method is a wide-frame printer.
General requirements to the digital models:
Printed area should be smaller then a poster since white field is necessary to place positional marks. Poster’s edges are covered by a frame that’s why all messages must be placed on a visible part of a poster.

Image resolution mustn’t be less than 100 dpi. When the image resolution is smaller printing quality worsens.

When backlit image turns pale. That’s why it is necessary to make the picture more saturated. You should pay attention to black colour. To obtain the best quality possible it is recommended use all color components: black colour - S30% M30% Y30% K100%. The maximum total amount of the paint is 250%

In vector formats:
- all raster objects must be transferred in CMYK;
- printing types are transformed in curves or adjusting files with types should be rendered;
- it is impossible to use such effects like lens, powerclip, etc.
in raster formats all ways and alpha-channels must be deleted.
to avoid "jaggies" you should apply "Monochromatic noise" filter to all gradient fillings.

PC-format carriers:
- USB Flash-memory (with drivers);
- CD-R or CD-RW;
- customer’s external carrier can also be used (drivers are required).

A1 Display (59x84)
Dynamic displays used in the project can contain up to 15 replaced posters. Demonstration time of a poster is 10-12 sec depending on voltage in the underground.

	Model requirements    A1 Display (52x84) Dynamic displays used in the project can contain up to 15 replaced posters. Demonstration time of a poster is 10-12 sec depending on voltage in the underground.
	Model requirements A0 Display (84,1 x 118,9) Dynamic displays used in the project can contain up to 15 replaced posters. Demonstration time of a poster is 10-12 sec depending on voltage in the underground.
	Model requirements 3x4 Display Dynamic displays used in the project can contain up to 8 replaced posters. Demonstration time of a poster is 12-15 sec.